Get the Sponsorship Advantage

Brand-loyal audiences

Auto racing is the fastest growing and largest attended spectator sport in North America with strong brand loyalty and discretionary income.

High impact media coverage

Pre-event, event and post-event coverage attracts print, Internet and broadcast media in major markets; and delivers a high frequency of mentions and length of in-focus exposure time at every event, for a healthy return on sponsorship investment.

Strong positive brand recognition

Brand visibility opportunities are everywhere: on race cars, crew member uniforms, trackside banners and transporters; at hospitality events; and in sports commentary. 

Sierra Sierra Sponsor Programs

Exclusive Sponsor

As an exclusive partner, you will have full coverage on a car as well as exclusive access to the team, drivers and promotional events.  This sponsorship is carried through to the race day paddock where advertising and co-branding bring your brand directly to the race fan.

• Full Car Branding
• Driver Uniform Branding
• Crew Uniform Branding
• Transporter Branding
• Website Branding (primary and secondary placement)
• Press Announcements
• Full Season Coverage
• Driver Appearances
• On Location Show Car
• Race Events and Hospitality
• Pre- and Post-Race Meet and Greet Events
• Co-Branded Promotional Merchandise
• Cooperative Advertising

Premier Sponsor

Premier packages are available for sponsors who wish to participate on a more limited basis.  Partial Car, Partial Season and Single Event branding provide an opportunity for companies with any size budget.  Select features of the Exclusive Sponsor program are also available based upon need and can be quoted on request.