Latest News from Sierra Sierra Enterprises

Wednesday, 08 August 2012 in videos Last Updated on Monday, 22 October 2012
The full story of Hankook Tyre teams at the 2011 World Time Attack Challenge, including some footage of Christine.[...]


Friday, 12 August 2011 in news Last Updated on Monday, 22 October 2012
The Yokohama World Time Attack Challenge (WTAC) 2011 was a massive success for the promoters, competitors, fans, sponsors, and vendors alike. Ian, Nathan, Kyle, the announcers, and the volunteers who all make up the World Time Attack Challenge and Superlap Australia successfully put on the best damn Time Attack event anywhere in the world to date. [...]


Thursday, 28 July 2011 in news Last Updated on Monday, 22 October 2012
The World Time Attack Challenge is coming up pretty fast next week on August 5 and 6. There have been some changes made to the EVO since winning the 2010 Source Interlink Superlap Battle final at Buttonwillow, but we've been pretty quiet about updates mostly because we've all been pretty busy concentrating on other things. [...]


Thursday, 28 April 2011 in news Last Updated on Monday, 22 October 2012
What does one of the world's fastest time attack teams do in their off time? Why they run a Ferrari Challenge team of course! Algar Ferrari of Philadelphia and Sierra Sierra join forces to run a F430 Challenge and a 458 Challenge in the 2011 USA Ferrari Challenge series which is coming to a track near you. Details on the car, program, and about 900 pictures after the jump. [...]


Thursday, 11 November 2010 in news Last Updated on Sunday, 21 October 2012
Earlier today at the Source Interlink 2010 Superlap Battle, we (team Sierra Sierra) smashed the previous Buttonwillow CW13 time attack lap record with a 1:41.046 lap time. Emp cranked out this damn near perfect lap in the Sierra Sierra EVO 8 (Christine) during his very first hot lap in the first time attack session today. [...]


Monday, 11 October 2010 in news Last Updated on Sunday, 21 October 2012
Sierra Sierra's marketing/hype man, John Naderi, posted these pictures from a Buttonwillow test day on Sierra Sierra's Facebook page last month. BTW John took all the pictures below and I simply stole them. You gotta love the digital age. Anyhow, below is my far more detailed version of the Buttonwillow test day and the events that led up to the T04 turbo failure. The BorgWarner news is toward t[...]


Wednesday, 22 September 2010 in news Last Updated on Friday, 24 September 2010
Earlier this week our star show, aka the only man who can put Christine in her place, aka our driver, David "Emp" Empringham was a guest on Bill Wood's Tech House & Speed, which is a weekly internet radio show podcasted on Emp proved that he's just as smooth in front of the mic as he is behind the wheel and he even gave a few hints as to our upcoming plans (bad Emp!) Hi[...]


Wednesday, 11 August 2010 in news Last Updated on Wednesday, 11 August 2010
Way back in May of this year we sent Christine and crew down under to compete in the World Time Attack Challenge at Sydney, Australia's Eastern Creek Raceway. We came away with Second Place Overall behind Eiji "Tarzan" Yamada in the infamous Cyber Evo. While we are extremely proud of the effort put forth by our entire team, those who know us well know that we will accept nothing less than going [...]


Tuesday, 27 July 2010 in videos
Motive DVD's trailer for its 2-hour full length DVD from the 2010 Yokohama World Time Attack Challenge held at Easter Creek Raceway in Sydney, Australia.[...]


Tuesday, 20 July 2010 in news Last Updated on Tuesday, 03 August 2010
For my first-ever MotoIQ article, I'm going to delve deep Down Under and take you to the World Time Attack Challenge. The World Time Attack Challenge? You mean the time-attack event that popped off in Sydney, Australia? Didn't that happen, like, in May? That would be a yes, yes, and another yes. Alright look, I'm used to the print cycle where two months is the standard operating procedure.[...]


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